Is Your Content AI-Ready? Query Fanout & AEO with Joel Goodman of Squiz

Most enterprise sites are not ready to be found by AI search, and the fix starts before you ever migrate. Chris Bryce talks with Joel Goodman, VP of Growth Strategy at Squiz, about content intelligence, query fanout, and what makes a composable DXP AI-ready.

Joel spent 13 years running an agency in higher education before joining Squiz, a 26-year-old Digital Experience Platform built in Australia with a growing North American presence. We get into what makes Squiz different from a traditional headless CMS, why accessibility is now the same problem as AI discoverability, and how Squiz Content Intelligence audits your content the way an AI search engine reads it.

The sharpest idea: query fanout. Ask one question in ChatGPT and it breaks into 40, 50, sometimes 60 sub-queries your content has to answer, queries you never see.

Click here to watch a video of this episode.

Links: Squiz: https://www.squiz.net
Dotfusion (Squiz Partner): https://www.dotfusion.com
Chris on LinkedIn: https://www.linkedin.com/in/cbryce
Joel Goodman on LinkedIn: [ADD URL]